Why People Sell gold There are many reasons why individuals decide to sell jewellery: Financial needs: Quick cash during emergencies. Old or unused ornaments: Jewellery that’s broken, outdated, or simply not worn anymore. Investment returns: Turning gold and diamonds into liquid assets when prices are high. How to Sell Jewellery Safely When you search “sell my gold near me”, you’ll find many options. But not all buyers are reliable. Here are a few tips: Check today’s gold, silver, or diamond rate before selling. Choose a trusted jewellery buyer with transparent evaluation methods. Ask for instant payment options like cash, bank transfer, or UPI. Prefer hallmark jewellery buyers to avoid undervaluation.